Sheffield based Savvy make a unique range of all-natural, nutritious, sweet spreads, based on a traditional Mediterranean recipe which are currently on sale in a growing number of stores in the UK. The company are members of the Vegetarian Society and three in their spreads range are also vegan. Savvy Foods Ltd hired the kitchen at Regather for their initial production runs and after proving the products a roaring success with the help of some of Regather’s other initiatives such as the Sheffield Peloton, are now moving on to bigger things. The company are also up for some prestigious food awards.
Jonathan Drury, who has been making the original version since the 90’s, explains “The sweet dip I originally tasted in Turkey has never been available ready-made so I would put mine into a jar for convenience. I’ve always been creative and like experimenting, so as well as having a sweet tooth and eating healthily means I’m now in my dream job!”
He adds, “Carob is a Middle-Eastern super-food, which has had a bit of a bad press as a so-called chocolate substitute, but the syrup is different, it’s very rich and tasty with a deep, natural sweetness. Most of the spreads are Low GI (so great for diabetics too) and packed with vitamins and minerals. We’re the first British company to import carob syrup in bulk and the reactions we’re getting are fantastic. We’ve proven there’s a real need for indulgence without health-compromise, especially in the Vegetarian sector, and there’s no need for added sugar or oils, the stuff tastes so great.”
The new range of spreads, which include chocolate, honey and date varieties and can be used on toast, ice cream and pancakes, are proving very popular with children, busy Mums and local sports people, including Sheffield based, Team GB fencer Husayn Rosowski.
Jonathan added, “We are grateful to everyone at Regather for helping us get off the ground as our produce becomes more popular and we now move into bigger arrangements. He added finally “ It’s always encouraging when small local companies can work alongside social enterprises and co-operatives, as it underlines the depth and breadth of co-operation and innovation available in our region.”
Check out this video about Savvy produced by SHU.